What motivates you makes you stronger

Since I have "gone long" i.e. 250 km staged races like Ultra Race Romania or 328km non-stop race like Tahoe 200, my race season boils down to 3 max 4 races due to the recovery period required after the races.  The races are carefully selected to prepare me for my "A race" and have me in the best form.  Only having 3 or 4 races in a season is motivation in itself but you need motivation for every training session.  More so as the days are shorter and you end up training in the dark and in worse weather conditions.
My main focus is obviously URR 2022 and every day I look at the picture of this years URR 2021 finishers - all Legends, but I wasn't one of them.  It's was a big disappointment to me but I'm going to come back stronger and smarter.
There's a lot of training sessions to be completed between now and August 2022, 297 days to go.  But I want to make sure I get the most out of them and this is where my club mates and friends come in.  I spend a lot of my time training on my own.  My motivation is the targets my coach sets whether it be my HR or the pace for a certain run.  That keeps me going but I was reminded this weekend of how much more fun it is to be running with your club mates.  I'm not competing with them but having someone on your shoulder or maybe 5 paces ahead makes sure I make the maximum effort to stay with them or ahead of them.  They might not appreciate just their presence is enough to make me turn the effort up "a notch or two" so I hope this winter to get more training with them so they can push my performance.  Thanks guys.
Your 2022 goals will be decided by what you do over the winter and with 297 days to go, I'd better make the most of every session.  Get some dates in the diary for next season and start planning.